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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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Customers find the book informative and helpful for understanding product development, market entry, and innovation. They say it's an excellent read and worth the time.AI-generated from the text of customer reviews

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